An Innovative Digital Experience
Together with Pringles, Dentsu Creative and Merkle have created “Poptopia,” a cutting-edge online destination that will transform the way snack lovers interact with the brand. The interactive platform, which has launched in 39 European territories, blurs the distinction between gaming and brand interaction and provides Pringles lovers with an unmatched experience.
The Trip Through Populism
Users go on a trip across a succession of themed islands that encapsulate the tastes of Pringles that they adore, all with Mr. P as their guide. There is something for everyone on the platform, from the fast-paced ‘Stack & Sort’ to the exhilarating, football-inspired ‘Pringoooals’. In addition to being a digital playground, Poptopia and Adobe have a strong collaboration that uses state-of-the-art technology to create unique and customised brand encounters.
A Data-Driven Strategy for Marketing Revolution
Poptopia’s usefulness and design go beyond simple amusement. Pringles is able to gather priceless first-party data to produce highly personalised customer experiences because Adobe data analytics is at the heart of their operations. Pringles will be able to reinvent their marketing approach thanks to the insights gleaned by Poptopia, which will increase consumer loyalty and set the company up for substantial growth.
Paul Humphries, Kellanova’s Vice President of Consumer Experience, expressed enthusiasm for the project, saying, “We’re excited to see how Poptopia will delight and inspire Pringles fans everywhere as we embark on our marketing transformation journey.”
One Goal, One Dentsu
Poptopia’s joint effort was emphasised by Ruth Bucknell, VP of Experience Design CXM UK&I at dentsu: “It’s the fruition of hard work and daring to think big, and having a customer that wants to dream with us… We already eagerly anticipate more brand collaborations as well as the opportunity to offer many breathtaking new things to the globe.”
Future Prospects for Snack Marketing
Poptopia is evidence of Dentsu’s commitment to transforming society through a people-centered approach. In addition to providing entertainment, Dentsu has created a dynamic platform that strengthens the bond between Pringles and its customers by building a vivid digital world around the beloved brand. This cutting-edge strategy for snack marketing is going to completely change how companies communicate with consumers in the digital era.
Source:
https://www.dentsucreative.com/news/pringles-poptopia-a-digital-playground-for-pringles-enthusiasts
