The evolution of apprenticeships
Apprenticeships have changed rapidly over the last two decades, read on to find where they started and where they are now. Over the last ten years, apprenticeships have become a popular career path among individuals looking to study and work simultaneously to earn a living while working towards a qualification. But it hasn’t all […]
What is the Apprenticeship Levy?
The apprenticeship levy could be the key to unlocking new marketing talent in your business. We know that apprenticeships have evolved over the past few years with the introduction of industry standards and recognition by the employer and potential employees that an apprenticeship scheme is a fantastic alternative for those who feel studying for […]
Mentoring: A game changer for young careers – Tara Bhandari
Having access to a mentor throughout your career is one of the most underrated resources in career development. Unfortunately, many people go their whole career without an official mentor, perhaps because they don’t know they exist or don’t know where to find one. Our mission is to make mentoring accessible to all – particularly to […]
Mentoring: A game changer for young careers – Naomi Sargent
Having access to a mentor throughout your career is one of the most underrated resources in career development. Unfortunately, many people go their whole career without an official mentor, perhaps because they don’t know they exist or don’t know where to find one. Our mission is to make mentoring accessible to all – particularly to […]
The consumer trends shaping marketing in 2022
In marketing, being customer-oriented is vital for any winning strategy. Understanding who your customers are, what they’re interested in and why they engage with your business will help you form the right strategy and tactics to attract them to your new offering. Like everything, consumer trends change rapidly depending on the group of people you […]
School of Marketing Win ‘Most Impactful Social Initiative’ at the Management Today Business Awards 2021
The School of Marketing has been recognised at the 2021 Management Today Business Awards as the NextGen winner of the Most Impactful Social Initiative Award.
School of Marketing mentees share their mentoring experiences.
Sharing lived mentoring experiences is essential to build awareness of the benefits of having or becoming a mentor. However, we believe that not enough young people have access to the right mentoring programmes to help them navigate their early careers. As a result, many won’t even consider mentoring as an option. We’re here to change […]
Pitching professional development to your employer: how to build a winning business case
Let’s talk about professional development. We know that it is one of the most critical enablers for career progression, helping employees continually improve and learn new skills. So why then can it sometimes feel like an uphill battle when asking for training? Some organisations have programmes to ensure they offer the most relevant skills […]
Myth buster: Who are apprenticeships really for?
Whether you’re an employer that is cynical about upskilling your team through an Apprenticeship, or a student debating between University or an Apprenticeship, this article is here to debunk some common myths that may be deterring you from the Apprenticeship route. We’ve been working in the apprenticeship space for a long time now. One […]
Mentoring Tips from The Giants
We’re lucky enough to have some of the top CMOs and CEOs worldwide supporting the School of Marketing and giving their time to help the next generation of marketers through mentoring. This programme has grown exponentially since we started it back in 2021 and in that time, boy, have we learned a lot! It’s so […]
