In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.
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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
