From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle.
In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to startup life as CMO of Fundament.
We explore how modern B2B marketing is evolving, what it takes to drive predictable growth, how marketers can build stronger relationships with customers, and why empathy remains one of the most underrated business skills.
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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
