What does it really take to build an iconic brand in today’s world?
In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.
From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.
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About the show
Welcome to The Places We’ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
