The neuroscience behind successful advertising with Orlando Wood
In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today’s digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign. This episode is not […]
Breaking down the taboo of talking about mental health with Zaid Al-Qassab
In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his […]
Life as CEO of EveSleep, Cheryl Calverley
Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerability to work, as well as being able to control it, […]
The value of marketing with Will Butler-Adams
In this episode Will Butler-Adams, the CEO of Bromptom Bikes joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will’s controversial opinion on the value of marketing and how it should really be thought […]
The importance of being a high energy, high challenge leader with Rachel Eyre
Tune in to our latest episode with Rachel Eyre, Morrison’s Chief Marketing Officer and Sainsbury’s ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother’s courage and strong-willed nature. She is a high energy and high challenge leader that […]
Life as the CEO of ThinkBox, Lindsey Clay
In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication […]
Life after being CEO at AMV, Dame Cilla Snowball MBE
After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her […]
The power of understanding your secret sauce with Andy Nairn
This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some […]
How to Become a Customer Service Practitioner
This series explores the wide range of marketing career paths available to help you decide your best fit. Next, let’s explore the role of customer service and what a career in customer service entails. What is a Customer Service Practitioner? Customer Service sits at the heart of every organisation. Delighting customers through exceptional customer service […]
How to Become a Content Creator
This series explores the wide range of marketing career paths available to help you decide your best fit. Next, let’s explore the role of a Content Creator and how this can evolve into a fruitful career. What is a Content Creator? A Content Creator sits at the heart of a marketing team, taking campaign briefs […]
