Behavioural Economics applied in Marketing
Behavioural economics is a powerful tool for marketers. Here is an essential guide to improve the effectiveness of your marketing.
Customer Centricity and Segmentation
Let’s explore what it means to be Customer Centric in marketing and the variety of ways we can segment our customers.
The Marketing Pyramid and Planning Framework
A marketing framework that you can use to organise and plan all your marketing activities.
The Marketing Concept and Mix
The most important concept that explains each aspect of what marketing is all about.
The Marketing Mindset
Being a successful marketer, requires you to adopt the right marketing mindset. Here are 6 key principles you need to consider.
