Measuring Social Selling Activities
With any strategy, understanding the objectives and success measurements are crucial to articulating the activity’s return on investment. Understanding the sales team’s impact on the bottom line will help express the social selling programme’s success and provide a pathway for future pilots or programmes. With any sales approach, the ultimate success measures are pipeline and […]
Ted Lasso; A Case Study on Marketing Prowess
Ted Lasso has become a multi-million dollar brand; here is what marketers can learn from their strategy and approach.
