In an era of rapid technology breakthroughs and strategic corporate manoeuvring, the most recent Brand Finance Global B2B Brand Rankings reveal a dynamic shift in the landscape of global business-to-business (B2B) brands. The 2024 index demonstrates not simply growth, but a seismic shift in value, with the top 100 B2B brands experiencing a combined rise of a quarter trillion dollars over the prior year. Here’s a deeper look at the top trends, movements, and remarkable performances from this year’s rankings.
Microsoft leads the charge
At the top of the rankings, Microsoft solidifies its position as the world’s most valuable B2B brand. Microsoft’s supremacy, which has seen a massive 60% increase in brand value to USD 220.4 billion, is a tribute to its innovation edge, notably in generative artificial intelligence (AI), thanks to its cooperation with OpenAI. “Microsoft’s B2B brand is booming,” says Savio D’Souza, Brand Finance Director. “Revenue growth is driven by strategic product segments, leveraging LinkedIn for broader market penetration, and its leadership role in generative AI.”
China’s State Grid Jumps to Second
China’s State Grid has made news by surpassing Amazon to become the world’s second most valuable B2B brand. With a 21% increase in valuation to USD 71.1 billion, State Grid’s rise highlights its supremacy in the utility sector and expanding impact in the B2B scene.
Amazon faces headwinds
Amazon has had issues this year, with its B2B brand value declining by 2% to USD 69.4 billion, owing mostly to increased competition in cloud services. As a result of this modest slump, Amazon has dropped from second to third place in the worldwide B2B brand rankings.
Deloitte and ICBC: The Strongest B2B Brands
Deloitte is the world’s top B2B brand, with a Brand Strength Index (BSI) of 90.6 and a 21 percent growth in brand value to USD 41.8 billion. The Industrial and Commercial Bank of China (ICBC) comes close behind, with a BSI of 89.8 and a brand value of USD 43.4 billion, making it the world’s second-strongest B2B brand.
NVIDIA is the fastest-growing B2B brand
NVIDIA has become the world’s fastest-growing B2B brand, with a staggering 163% growth in brand value to USD 44.5 billion. This increase reflects NVIDIA’s strategic expansions and technology advances, notably in business-oriented industries.
UBS’ strategic acumen pays off
Following the purchase of Credit Suisse, UBS’s B2B brand value has quadrupled over the previous year, making it the world’s second fastest-growing B2B brand. With its brand worth increasing by 122% to USD 9.6 billion, UBS’s success story exemplifies the strategic vision and operational excellence that have fueled its rise in the financial services industry.
To summarise, the 2024 Brand Finance Global B2B Brand Rankings reflect a year of significant development and growth in the B2B industry. Microsoft’s sustained dominance, the emergence of China’s State Grid, and the enormous expansion of NVIDIA and UBS all reflect larger trends in technology innovation, strategic acquisitions, and the changing landscape of global business relations.
Source: https://brandirectory.com/reports/global-most-valuable-b2b-brands-index-2024
