Brand Strategy Revolution: Challenging the Differentiation Norm
Revolutionizing the world of branding, a new study challenges traditional differentiation strategies, advocating for a distinctiveness-focused approach. This shift could redefine how brands compete and succeed in today’s market.
Adland 2024: Embracing Change, Authenticity, and Innovation
2024 in advertising unfolds with a focus on the human touch in an AI-driven landscape.
How Brands Are Navigating the Rise of Private Online Communities
The Rise of Private Spaces In the constantly changing digital marketing landscape, a new trend is taking hold among Generation Z: a shift towards private online spaces like Discord and group chats. This movement presents a challenge to brands, which have long relied on the more public, ad-rich environments of traditional social media. Gen Z’s […]
