Trainline’s Recap Rail: When Yearly Reviews Go Off Track
“It’s one thing to celebrate music choices, but another to be reminded of train delays,” expressed a user, critiquing Trainline’s attempt to replicate Spotify Wrapped’s success.
Apple’s “The Greatest” Campaign: Redefining Innovation and Accessibility
Apple’s commercial “The Greatest” has won the 2023 Emmy for Outstanding Commercial, embodying Professor Jaideep Prabhu’s vision of innovation by stepping beyond the mainstream to profoundly impact lives.
Revolutionising Advertising: How Hotel Chocolat and GenAI Blazed a Trail in 2024
Exploring the transformative journey of Hotel Chocolat’s groundbreaking 2023 advertising campaign, where the fusion of generative AI and human creativity set new benchmarks in the marketing world.
