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Day: February 15, 2024

Jane Stiller: Steering ITV Through Dynamic Waters

Jane Stiller discusses steering ITV through industry challenges with innovation and a strategic approach to leadership and marketing.

The Fusion of AI and Creativity in Advertising: A Data-Driven Perspective

Ai Brand

AI-generated ads outperform human-made ones in brand health scores, challenging the balance between creativity and data-driven advertising.

Expedia Illuminates the Northern Lights in Groundbreaking Advertising Campaign

Expedia

Explore the magic of the Northern Lights with Expedia’s groundbreaking campaign, uniting heartwarming storytelling and strategic media partnerships to turn travel dreams into reality.

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