Persil’s “The Autograph” Campaign: A Masterclass in Creative Marketing
Discover how Persil’s “The Autograph” campaign masterfully blends sport, storytelling, and innovative marketing, featuring Bukayo Saka and a young Arsenal fan’s journey.
Electrifying Partnership: Taittinger Joins Forces with Formula E
Taittinger champagne becomes the effervescent heart of Formula E, toasting to high-speed triumphs and sustainable innovation in a multi-season partnership.
Charmed by Char: The Habit Burger Grill’s Ingenious Campaign
Discover how The Habit Burger Grill’s inventive campaign, starring Charlie the briquette, sizzles with creativity and heart.
Illuminating the Future: The UK’s Tech Legacy Cast in Holographic Light
Discover the luminous tribute to the UK’s tech dominance: The Ever-Changing Statue, a holographic celebration of innovation in the heart of NYC.
Tackling Australia’s Growing Kangaroo Collision Crisis: Volkswagen’s Innovative Campaign
Volkswagen pioneers RHAD, an innovative kangaroo deterrent technology, enhancing road safety in Australia.
Navigating Success Through In-Market Testing: A Downy Fabric Softener Case Study
Explore how Downy Fabric Softener’s strategic in-market testing led to the successful “Breathe Life into Laundry” campaign, showcasing the power of aligning with consumer preferences.
Crest Reality Checkup: P&G’s Inclusive Campaign
P&G’s Crest Reality Checkup campaign revolutionises oral care marketing with an inclusive strategy for unprecedented consumer reach.
Crafting the Future of Media Planning: Insights from Marc Pritchard of P&G
Unveiling the Pritchard Paradigm: Expanding Markets through Strategic Media Planning.
