The Evolving Blue Tick: X’s Latest Strategy Unveiled
X redefines digital influence with its latest blue tick policy, sparking debate and shaping the future of online authenticity.
B&Q’s DIY Dilemma: Inspiring Homeowners or Igniting Controversy?
B&Q’s new DIY advert sparks debate between inspiring homeowner initiative and concerns over safety and professionalism.
JPMorgan Dives into Advertising, Leveraging Customer Data to Challenge Digital Duopoly
JPMorgan Chase embarks on a digital advertising venture with Chase Media Solutions, leveraging vast client financial data to reshape targeted marketing, amidst the evolving ad market dynamics.
Brand Building, Business Leadership, and Marketing with Arjoon Bose
The School of Marketing presents a Expert Session with Arjoon Bose. Arjoon is sharing over 19 years of dynamic experience in brand building, innovation, communications and business leadership-he is a creative trailblazer across Consumer Packaged Goods (CPG) with leadership roles across personal care products and the thriving realm of food and beverages. At General Mills, […]
Hilton’s New Ad Sparks Controversy: A Clash of Inclusion and Ideology
Hilton’s inclusive ad campaign ignites controversy with One Million Moms leading the charge against its LGBTQ+ friendly message.
Google’s Strategic Move: The Bid for HubSpot
Google’s parent Alphabet eyes a strategic acquisition of HubSpot, marking a pivotal move into the marketing tech arena.
Beyond the Pitch: Three’s Campaign Tackles Mental Health with Football’s Finest
Discover how Three’s #TalkMoreThanFootball campaign, featuring Vinnie Jones and Chelsea F.C., champions mental health awareness in the football community.
Riding the Denim Wave: Levi’s Surges on Beyonce’s Endorsement
Levi’s rides the denim wave to resurgence, fueled by strategic shifts and a high-profile nod from Beyoncé.