Sherwin-Williams: Embracing the Unconventional with Kingdom Gold

Sherwin-Williams’ groundbreaking ‘Loneliest Color’ campaign redefines Kingdom Gold, showcasing the powerful impact of color psychology in marketing.
IKEA’s Global Campaign: A Divisive Innovation or a Misguided Misfire?

IKEA’s first global campaign, “Do Try This At Home,” sparks debate between innovation and brand identity amid a cost-of-living crisis.
Animal Unleashed: Peperami’s Mascot Returns to Shake Up Snack Time

Peperami’s iconic mascot “Animal” makes a daring return to UK screens, blending nostalgia with modern flair in a snack-time revolution.
The Aroma of Innovation: McDonald’s Netherlands’ Scented Billboards Campaign

Discover how McDonald’s Netherlands revolutionizes advertising with scent, turning the familiar aroma of French fries into an innovative sensory experience.
A Legendary Collaboration: Coca-Cola x Marvel Unite in Global Campaign

Coca-Cola and Marvel’s groundbreaking global campaign, ‘Coca-Cola x Marvel: The Heroes’, brings superheroes to life with exclusive AR experiences and collectable packaging.
Marks & Spencer Food Embarks on Culinary Journey with Tom Kerridge in Landmark Campaign

Join Michelin-starred chef Tom Kerridge and M&S Food on a groundbreaking journey from farm to foodhall, showcasing Britain’s finest produce.
Snacking to ‘Get the Day Done’: A New Campaign Takes Off

Empower your day with Fridge Raiders: the snack that turns ‘I can’t’ into ‘I can’ in the hustle of modern life.