Crafting Culinary Confidence: Kraft’s Innovative Campaign Redefines Home Cooking

“It’s not art. It’s Kraft” – A Novel Perspective on CuisineUnder its newly unified Kraft Sauces master brand, Kraft Heinz has created a fascinating campaign that embodies the motto, “It’s not art. It’s Kraft,” in an energetic effort to demystify culinary perfection. The campaign, which is led by Wieden+Kennedy’s creative team, presents a novel story […]

Exploring Abu Dhabi in Virtual Reality: Ranveer Singh and Ahmed Saif’s Trailblazing Campaign

An Enormous Adventure in Abu DhabiThis summer, Bollywood sensation Ranveer Singh and the legendary Ahmed Saif feature in an intriguing new campaign set against the vivid cityscape of Abu Dhabi. In the “101 Abu Dhabi Do’s” trip, they will explore the emirate’s diverse range of experiences together, displaying everything from calm beach loungers to exhilarating […]