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Day: April 22, 2024

Meta Unveils Horizon OS for Third-Party Headset Makers, Sparking a New Era in Mixed Reality

Meta opens Horizon OS to third-party manufacturers, igniting a potential revolution in the mixed reality industry akin to the early smartphone wars.

The Evolution of Chief Marketing Officers: Insights from the Latest Spencer Stuart CMO Tenure Study

CMOs are increasingly seen as strategic leaders, with evolving roles that now span beyond traditional marketing to include broader business responsibilities.

Synthesia’s EXPRESS-1 AI Model: Revolutionising the World of AI Avatars

Synthesia’s EXPRESS-1 AI model revolutionises AI avatars, enabling them to perform with authentic emotions and nuanced expressions, transforming digital communication.

Harnessing the Future: How OpenAI’s SORA Is Redefining Video Creation for TED Talks

OpenAI’s SORA redefines the future of video creation, merging AI innovation with artistic vision to transform how we tell stories through visual media.

Asda’s Loyalty Programme Fuels Business Expansion Amid Market Challenges

Asda’s loyalty scheme drives robust growth, contributing significantly to a 24% increase in earnings and attracting six million users amidst a fiercely competitive supermarket landscape.

Clean Creatives Initiative: A Milestone in Ethical Advertising

The Clean Creatives initiative marks a significant shift in the advertising industry, with over 1,000 agencies worldwide pledging to reject fossil fuel clients in a stand for ethical advertising and climate responsibility.

Gucci Embraces the Metaverse with Zepeto Collaboration

In a pioneering move, Gucci ventures into the metaverse by partnering with Zepeto, allowing users to dress their avatars in luxury fashion and explore a virtual recreation of the brand’s iconic Paris store.

Navigating the Currents: Canada Hosts Key Plastic Treaty Negotiations

Global leaders converge in Ottawa to negotiate a pivotal international treaty aimed at curbing the escalating crisis of plastic pollution, with stakes as high as those of the 2015 Paris Agreement.

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