Primark’s Strategic Strides: A Closer Look at Click and Collect

Primark boosts earnings and embraces digital innovation with a strategic rollout of ‘click and collect’, bridging the gap between online convenience and the in-store shopping experience.
Revolut’s Strategic Shift: Beyond Banking to Media Powerhouse

Revolut boldly redefines its business model, venturing from fintech to media powerhouse by leveraging user data for targeted advertising, signalling a transformative shift in digital engagement strategies.
Tesla’s Marketing Pivot: The Rise and Abrupt Fall of Its First Advertising Team

In a landmark move, Tesla initiated advertising in 2023 only to dissolve its marketing team within months, underscoring a clash between traditional methods and its innovative ethos.