Margaret Molloy, ex-CMO of Siegel+Gale: Branding, Leadership, and the Power of Listening
The Great British Break-Up: Springtime Signals Split Season
May marks the prime time for break-ups in Britain, as a new survey reveals over half of Brits choose to end relationships this month, seeking fresh starts for the summer.
Unmasking Murder Man: A New Animated Spectacle from Liquid Death
Murder Man: wielding his bloodstained battle ax, he’s not just a hero, he’s a thirst-quenching legend in the animated world.
AI in Advertising: A Novel Approach by Pencil
Pencil’s innovative use of AI in advertising bridges the uncanny valley, bringing digital human forms to life with stunning realism and meticulous detail.
The Art of Destruction: Apple’s New iPad Ad Sparks Controversy and Debate
Apple’s new iPad Pro ad, featuring a hydraulic press crushing artistic tools to reveal the device, ignites controversy and sparks debate about technology’s role in creative industries.
Mapping the Uncharted: YETI’s Trailblazing Digital Campaign
YETI’s “Map the Gaps” campaign ingeniously integrates digital guerrilla marketing with practical exploration, transforming Google Maps into a dynamic platform for adventure, leading to a 300% sales surge with zero initial media spend.
Driving the Future: Wayve’s Pioneering Embodied AI Technology for Self-Driving Vehicles
Wayve secures US$1.05 billion to pioneer “embodied AI” technology, revolutionising self-driving vehicles with real-time environmental interaction and learning.
Diving into Fun: Speedo’s Latest Campaign Invites You to “Go Full Speedo”
Speedo’s ‘Go Full Speedo’ campaign, starring Dacre Montgomery, invites everyone to strip away their daily uniforms and dive into life with confidence and joy.
The Great TikTok Controversy: A Legal and Ideological Battlefield
In a historic legal challenge, TikTok sues the U.S. government over a law that potentially bans the app, claiming it unfairly targets the platform and violates free speech rights.
PG Tips Brews a Stirring Comeback with “Rock Solid”
PG Tips’ latest campaign, “It’s Not Just Tea. It’s Progress,” rejuvenates the brand with a powerful message of self-reflection and resilience, masterfully delivered by Ashley Walters under the direction of Steve McQueen.
