Asda Unveils ‘Serious About Summer’ Campaign for 2024

Asda’s ‘Serious About Summer’ campaign blends playful adverts with a fresh brand identity, promising unbeatable value for the warmer months.
Karen Wilkinson, Marketing Director for UK & Ireland at Evergreen Garden Care – Changing Colours, a remarkable marketing journey

Battle of the Brands: Samsung’s Clever Rebuttal to Apple’s Controversial Ad Campaign

Samsung has responded sharply to an Apple advertising that has sparked controversy and condemnation among the creative community in a recent tech titans spat. This article explores the specifics of advertising as well as the subsequent public and business responses. The “Crush” Campaign by AppleDuring its May 7 product launch event, Apple debuted a new […]