Foot Locker Teams Up with Coi Leray and Adidas for a Summer-Ready Campaign
Foot Locker teams up with Coi Leray and Adidas for a summer-ready campaign, blending style, versatility, and immersive shopping experiences.
Project Astra: Google’s Next Leap in AI Innovation
Google’s Project Astra, led by Demis Hassabis, unveils a groundbreaking AI assistant capable of real-time, multimodal interactions, promising to revolutionise user experience.
The Struggles of Burberry: A Deep Dive into its Challenges and Recovery Efforts
Burberry struggles to balance mass appeal with luxury exclusivity, facing declining sales and a confused brand identity amidst efforts to revitalise its British heritage.
Elon Musk’s Ambitious Vision for X: Transforming Social Media into a Financial Powerhouse
Elon Musk’s transformation of Twitter into X aims to revolutionise the platform into an all-encompassing financial hub, merging social media with comprehensive banking services.
Gartner’s Latest CMO Study Reveals Shift in Marketing Priorities and Budget Allocations
Gartner’s latest CMO study reveals shrinking marketing budgets and a strategic pivot towards enhancing customer experience through AI and paid media investments.
GAIL’s Expands into Waitrose: Canary Wharf to Debut In-Store Takeaway Bakery
Waitrose Canary Wharf will be the first to feature an in-store GAIL’s takeaway bakery, opening 6th June 2024, offering freshly baked goods and speciality coffee.
Cornetto’s Remarkable Turnaround in Pakistan: A Tale of Resilience and Innovation
Cornetto’s remarkable turnaround in Pakistan showcases the power of consumer-centric innovation and unwavering commitment to quality.
Cadbury Launches Memory Bar Boxes to Support Dementia Awareness
Cadbury’s new Memory Bar Boxes, featuring retro Dairy Milk bars, support dementia awareness and reminiscence therapy in partnership with Alzheimer’s Research UK.
Santander’s Second Instalment Campaign: A Masterclass in Insight, Strategy, and Creative Execution
Santander’s latest campaign, featuring Ant and Dec’s comedic “Bank of Antandec,” cleverly highlights the benefits of the new Edge current account through humour and strategic storytelling.
Sudocrem Launches Landmark Campaign Expanding Its Reach to All Ages
Sudocrem’s latest campaign, “Not just for babies, for everybody,” expands its focus to the whole family.
