Harnessing Data and Trends to Elevate Your Podcasting Game: Insights from Spotify’s 2024 Podcast Trends Tour
Harness the power of data and trends from Spotify’s 2024 Podcast Trends Tour to grow your audience, build trust, and monetise your podcast.
Omnicom Media Group Enhances Market Intelligence with Lumen Data Integration
Omnicom Media Group integrates Lumen’s attention data into its Omni system, enhancing media planning and campaign optimization across its global agencies.
Effie Worldwide Unveils the 2023 Effie Index® Rankings
Effie Worldwide has officially announced the 2023 Effie Index®, marking the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. This year’s rankings underscore the dominance of FMCG/CPG, fast food, and beverage companies, with three out of the top five most effective brands being quick-service restaurants (QSRs). Key Highlights from the […]
The Rise of Virtual Influencers: A New Era in Marketing
Virtual influencers are transforming digital marketing with their broad appeal, high engagement, and significant influence on consumer behaviour.
