How To Blaze a Trail in Business Innovation and Entrepreneurship
Blazing a trail in business innovation, Cindy Gallop defies the status quo with her values-driven, transformative approach and fearless entrepreneurial spirit.
Rachel Botsman on Trust: Insights and Guidance for Marketers
Rachel Botsman, a global trust expert, offers actionable strategies for marketers to build and maintain trust through authenticity, humility, and meaningful engagement.
Professor David Aaker Discusses the Power of Social Purpose in Branding
Professor David Aaker underscores the vital role of social purpose in energising brands, highlighting Hellmann’s food waste campaign as a prime example of impactful branding.
How the 4P’s of Marketing came to be from Professor Philip Kotler
Professor Philip Kotler reveals the fascinating history and enduring relevance of the 4Ps of marketing, highlighting their evolution and impact on modern marketing practices.
How Do You Measure Your Life with Dan Ariely
Renowned behavioural economist Dan Ariely’s journey from surviving severe burn injuries to uncovering the psychology of misinformation and resilience offers profound insights into how we measure and make sense of our lives.
This Much I Learn’t from Seth Godin
From Seth Godin, I learnt the transformative power of embracing soft skills, responsibility, and consistent ethical marketing to navigate and succeed in today’s evolving landscape.
