The Wizard of Odd: Rory Sutherland’s Irrational Guide to Marketing Mastery
In a sector dominated by data and reason, Rory Sutherland, the Vice Chair of Ogilvy UK, distinguishes himself by advocating for the irrational—utilising behavioural economics to delve into consumer psychology. Known for his influential TED talks and the bestselling book “Alchemy,” Sutherland presents innovative advertising strategies that capitalise on the unexpected and illogical. Below are […]
