Mastering the Market: Key Strategies from Marketing Guru Karen Wilkinson
In the competitive world of marketing, staying relevant and effective requires more than just traditional skills; it demands a relentless pursuit of innovation and a deep understanding of consumer behaviour. Karen Wilkinson, with her formidable experience at leading companies like AIB and AkzoNobel, shares invaluable insights into navigating the marketing landscape with success. Her transformative […]
DASH Water Celebrates ‘Wonky’ Produce with Groundbreaking Campaign
In a refreshing approach to sustainable consumption, DASH Water is making waves with its largest ever out-of-home advertising campaign, promoting the acceptance of ‘wonky’ fruit and vegetables. This initiative not only aims to quench thirst but also to challenge consumer perceptions about imperfect produce. Major Campaign Across Major Cities DASH Water’s campaign, now splashing across […]
