Game-Changer for Creative Industries: A Bold Initiative to Reshape Production Processes in Advertising
In a groundbreaking move, the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), and the Incorporated Society of British Advertisers (ISBA) have joined forces to overhaul the production pitch process across the industry. This new initiative aims to address the increasing challenges and pressures that have long plagued production companies, agencies, and […]
