Marks & Spencer Launches First-Ever Baby Club to Strengthen Family Appeal
Marks & Spencer (M&S) has unveiled its inaugural ‘baby club,’ named ‘The Parent Hood,’ as part of a strategic move to enhance its relevance among family shoppers and expand its market share in the lucrative kidswear sector. As the UK’s baby clothing market for ages 0-2 nears £900 million annually, M&S, which currently holds a […]
