John Lewis Revives ‘Never Knowingly Undersold’ with a Modern Twist, Ushering in the Next Century of Customer Commitment

John Lewis is set to relaunch its iconic ‘Never Knowingly Undersold’ campaign after a two-year hiatus, marking the revival with a large-scale national campaign that will kick off on 19 September. The reimagined price promise aims to align with modern shopping habits, integrating AI technology to ensure customers receive the most competitive prices both in-store […]