Marketers Flee from X (Twitter) as YouTube, Amazon, and TikTok Rise to the Top in 2024 Ad Spend
Kantar’s latest Media Reactions 2024 report has revealed a significant shift in marketer confidence, with X (formerly Twitter) seeing a dramatic pullback in advertising spend. The study, which surveyed 18,000 consumers across 27 markets and 1,000 senior marketers globally, found that 26% of marketers plan to reduce their ad spend on X in 2025, marking […]
