Podcasting in Business
The School of Marketing presents an Expert Session with Hannah Urbanek 🎙 With over a decade of B2B marketing experience, Hannah Urbanek has been at the forefront of turning scrappy startups into category-defining brands. 📈 With a career spanning across agencies and in-house, Hannah has deep experience in building marketing foundations and helping startups get […]
How AI is Transforming Sales Teams and Boosting Conversions
In today’s fast-paced business environment, staying competitive means keeping up with the latest technological advancements. Artificial intelligence (AI), once the realm of futuristic speculation, is now at the heart of sales strategies, helping teams streamline operations and optimise conversions. Since the public launch of OpenAI’s ChatGPT in late 2022, AI has become a pivotal tool […]
Boots Unveils Biggest Ever Beauty Campaign, Introducing Over 25 New Brands
Boots, the UK’s leading beauty retailer, has launched its largest-ever beauty marketing campaign, featuring over 25 new beauty brands. The ‘Make More Room for Beauty’ campaign, which went live on 25 September 2024, marks a bold step for the retailer as it targets a younger, under-35 audience with a fresh and engaging approach. With the […]