How Leading CMOs are Navigating the ROI Challenge in a Changing Marketing Landscape
CMOs today face growing pressure to balance creativity with measurable returns, especially in an environment of rapid technological changes, economic uncertainties, and evolving consumer expectations. Once primarily focused on the traditional “four Ps” of marketing—product, price, place, and promotion—CMOs now find themselves equally responsible for integrating tech, data, and analytics into their strategies. The Shift […]
Mastering Data and AI Strategy: Insights from BMC Software’s Basil Faruqui
In an era of rapid technological advancement, the ability to effectively manage data and implement AI solutions is crucial for businesses looking to stay ahead. Basil Faruqui, Director of Solutions Marketing at BMC Software, sheds light on the evolving landscape of DataOps and AI, and how businesses can optimise complex workflow automation to achieve success. […]
Virgin Atlantic Partners with Deaf Celebrities to Enhance Inclusive Travel Experience
Virgin Atlantic has teamed up with deaf Gladiators star Jodie Ounsley and content creators Hermon and Heroda Berhane to put its inclusive travel services to the test. The collaboration is part of the airline’s broader commitment to making air travel more accessible for deaf and hard of hearing passengers. As the only UK airline offering […]
