Implementing Marketing Automation: Canon Austria’s Journey
Marketing automation is a powerful tool, but introducing it to an organisation is no small task. In this case study, we explore how Canon Austria navigated the challenges, overcame resistance, and embraced the transformation to successfully integrate marketing automation into their operations. The Rollercoaster of ChangeChange is never easy, and implementing marketing automation is no […]
Unlock the Future of AI: Databricks’ Groundbreaking Advances in Data Governance and Custom LLMs Revealed
In anticipation of the AI & Big Data Expo Europe, AI News sat down with Ivo Everts, Senior Solutions Architect at Databricks, to discuss groundbreaking developments in open-source AI and data governance. One of Databricks’ key innovations is the DBRX model, which has set a new standard for open large language models (LLMs). Everts explained […]
The Very Group Unveils ‘Very Media Group’ in Partnership with SMG
The Very Group, the digital retailer behind Very and Littlewoods, has announced the launch of ‘Very Media Group,’ a new retail media proposition developed in collaboration with SMG, the UK’s leading independent retail media operator. This move positions The Very Group as a premier choice for brands seeking data-driven marketing solutions, leveraging its daily 1.4 […]
