8 Demand Generation Trends to Watch for in 2024
Demand generation has evolved, especially in the post-pandemic world, where businesses have had to adapt to changing buyer behaviours. Traditionally focused on filling the top of the funnel, today’s marketers are shifting their strategies to emphasise quality over quantity and guide customers through their entire buying journey. Here are eight key demand generation trends that […]
OpenAI Expands Advanced Voice Mode: How to Access Its Latest Features
OpenAI is rolling out its Advanced Voice Mode to a wider audience, offering a more natural way to interact with its AI model, ChatGPT. This updated version allows users to interrupt responses mid-sentence and can adjust its tone and content based on the emotion it detects in the user’s voice. Originally teased in May 2024 […]
Nationwide Revives ‘A Good Way to Bank’ Campaign with Fourth Instalment Featuring Dominic West
Nationwide Building Society has launched the fourth instalment of its ‘A Good Way to Bank’ campaign, bringing back Hollywood actor Dominic West as the out-of-touch CEO of fictional rival, A.N.Y. Bank. This time, West is joined by his daughter, played by Grace Hogg-Robinson, in a humorous portrayal highlighting the benefits of banking with a ‘modern […]
