The BIGGEST Leadership Hacks from a Media CEO!
Scaling a Start-Up
The School of Marketing presents an Expert Session with Craig Forsythe What began as a solution to streamline office collections evolved into something bigger, and since Craig launched GiftRound in 2018, with the help of his fantastic team, they have helped over 1.2 million people collect more than £12 million across 105,114 GiftRounds! ➡️ Session […]
Behind Betterment’s Bold B2B Campaign: Boosting Brand Awareness with Pro Athletes
Betterment, the fintech company that pioneered the “robo-advisor” concept for digital investing, is embarking on a bold new journey to increase its brand awareness in the B2B space. Despite its long-term success, Betterment faces a unique challenge—competing with industry giants like Fidelity Investments, whose omnipresence in both the digital and physical financial sectors overshadows smaller […]
Smart Glasses: It’s the AI, Not the AR, That Will Change the Game
The tech world is abuzz with smart glasses, the next big leap in consumer technology. Recent demonstrations by Meta and Snap have wowed audiences with impressive augmented reality (AR) visuals. But what truly sets these devices apart isn’t the AR features – it’s the integration of artificial intelligence (AI) that promises to reshape how we […]
Alzheimer’s Society Shines a Light on Dementia’s Hidden Crisis with New ‘Behind Closed Doors’ Campaign
On 3rd October 2024, Alzheimer’s Society unveiled a powerful new campaign, Behind Closed Doors, to highlight the stark reality of dementia and the lack of support available for families affected by the condition. The campaign, fronted by TV presenter Anna Richardson, whose father lives with vascular dementia, launched an immersive installation at London’s Southbank, aiming […]
