AI’s Shortcomings in Industry Knowledge: The Challenge for Companies in Specialised Sectors
Despite their impressive capabilities, generative AI models such as ChatGPT are showing gaps in specific industry knowledge. Companies from a variety of sectors, including sports, farming, and finance, are discovering that these AI systems—trained on broad datasets sourced from the internet—lack the depth needed to accurately address their unique needs. Earlier this year, the PGA […]
Driving B2B Success Through Strategic Content Marketing
In today’s digital landscape, B2B content marketing has emerged as a crucial tool for businesses seeking to engage, educate, and convert their target audiences. By producing relevant, high-quality content across various digital channels, companies can build trust, demonstrate authority, and drive long-term relationships with their customers. What is B2B Content Marketing? At its core, B2B […]
Inside the BBC’s Bold Battle Against Disinformation: How They’re Fighting Fake News Head-On
The BBC has launched a powerful new campaign, “The Fight for Truth,” highlighting its global efforts to combat disinformation and reinforce its role as a trusted source of news. Narrated by Clive Myrie, the 90-second film showcases the critical work of BBC journalists as they navigate the challenges posed by misinformation, from AI deepfakes to […]
