Battle of the Bots: ChatGPT, Gemini, and Perplexity Go Head-to-Head – You Won’t Believe Who Came Out on Top!
The AI-powered chatbot landscape has been evolving rapidly, and in 2024, three major contenders have emerged: Google’s Gemini (formerly known as Bard), OpenAI’s ChatGPT, and Perplexity AI. Each offers unique capabilities, but which one stands out when it comes to real-world marketing advice and creative problem-solving? We put these chatbots to the test on two […]
Zeta Global Launches Advanced Mobile Experience and AI Agents to Revolutionise Marketing Strategies
At the recent Zeta Live event in New York, Zeta Global unveiled a cutting-edge AI-powered mobile solution alongside an expanded suite of AI agents designed to help marketers harness customer insights across all touchpoints, especially mobile. Zeta Global’s Chief Technology Officer, Christian Monberg, highlighted the current challenge businesses face with mobile as a disconnected channel, […]
Fussy Takes on the BO Battle with Deborah Meaden in a 90s-Inspired Music Video
Natural deodorant brand Fussy has taken a bold, nostalgic leap with the launch of its first-ever YouTube ad—a 90s-style music video featuring Dragon’s Den star and investor Deborah Meaden. This quirky yet eye-catching campaign takes place in an unexpected setting—inside the armpit of a gym-goer—and pits nature’s finest ingredients against their not-so-natural rivals in a […]
