TikTok Launches AI-Powered Smart+ Tools to Boost Advertisers’ ROI
TikTok made a big splash at New York’s Advertising Week with a series of cutting-edge announcements, unveiling AI-driven tools designed to enhance campaign performance, provide better measurement insights, and bolster privacy protection for advertisers. David Kaufman, TikTok’s global head of monetization product solutions and operations, highlighted the platform’s commitment to innovation: “We’re building for the […]
Oracle Strengthens Unity CDP with New Features to Power B2B Marketing
At the forefront of this year’s Oracle CloudWorld event in Las Vegas, Oracle has unveiled several significant enhancements to its Unity Customer Data Platform (CDP), part of the broader Oracle Fusion Cloud CX suite. These updates are aimed squarely at improving the B2B buying process, with a key focus on creating stronger synergies between sales […]
Euston Station’s Advertising Boards Switched Off Amid Safety Concerns
London’s Euston station has come under fire after Network Rail faced mounting criticism over its management of the busy rail hub. The controversy centres on the replacement of the main concourse’s departure boards with giant digital advertising screens, a move that has been blamed for exacerbating overcrowding and compromising passenger safety. Earlier this year, Network […]
