Half of B2B Marketers Failing in 2024: The Key Strategy That Could Turn It Around
A new report has revealed that 50% of B2B marketers are failing to reach their 2024 targets. However, those who align closely with sales teams and adopt a Branded Demand approach – integrating content syndication and display advertising – are seeing a 60% higher success rate. These findings come from the H2 2024 State of […]
China Telecom Trains AI Model with One Trillion Parameters Using Domestic Chips
China Telecom, one of the country’s leading state-owned telecom giants, has achieved a significant milestone in its quest for technological self-reliance by training two large language models (LLMs) using exclusively domestically-produced chips. This breakthrough represents a critical step in China’s ongoing drive to reduce its dependence on foreign technology, particularly in light of tightening US […]
Sky Sports Joins Forces with Movember to Raise Men’s Health Awareness
Sky Sports has teamed up with global men’s health charity Movember in a bold new campaign aimed at raising awareness and funds for crucial issues such as mental health, suicide prevention, prostate cancer, and testicular cancer. The collaboration, developed with London-based agency Bicycle, will feature prominent Sky Sports personalities and run across multiple platforms, ensuring […]
