Flexible Frameworks Set to Transform Sales & Marketing in 2025: A Preview of the Strategy & Planning Series
As we approach 2025, B2B marketers are shifting away from rigid, outdated strategies in favour of flexible frameworks that can adapt to the ever-changing landscape of buyer expectations. In today’s fast-paced world, success hinges on agility, responsiveness, and the ability to pivot quickly. The upcoming 2024 Strategy & Planning Series, taking place from October 28 […]
AI Governance in Crisis: 95% of Firms Yet to Implement Risk Frameworks
A new report has revealed a worrying gap in AI governance, with 95% of businesses yet to implement frameworks to manage the risks associated with artificial intelligence. As firms increase their reliance on AI for everything from customer service to predictive analytics, the lack of formal oversight raises significant concerns about data security, bias, and […]
UK Sports Betting Campaign Urges Punters to Rethink ‘Gut Instinct’ Approach
In an era where UK sports betting is a booming £4 billion industry, with around 5-6% of Britons placing regular bets, a new campaign is shedding light on a curious trend: many punters are relying more on intuition than data when making their betting decisions. According to recent research, more than half of UK bettors […]
