Marketing Alcohol Brands Through Experiences
The School of Marketing presents an Expert Session with Shannon Kendall Join us for an Expert Session on alcohol brand marketing through activations, an introduction to this very niche area! With 8 years of experience, Shannon will be sharing some key strategies for executing campaigns and creating experiences that enhance brand awareness and facilitate the […]
How to Choose the Right B2B Marketing Agency Partner
Selecting the right B2B marketing agency is far more complex than simply hiring an agency you’ve worked with before or relying on recommendations from industry colleagues. While those steps may be part of the process, they’re unlikely to be enough for finding the right partner to meet your current business needs. The reality is that […]
EU AI Act: Early Preparation Could Give Businesses a Competitive Edge
The European Union’s AI Act is set to come into full force by August 2026, but some provisions will take effect much sooner, and businesses that prepare now could gain a significant competitive advantage. The legislation, the first of its kind globally, establishes a comprehensive framework for regulating artificial intelligence, with a focus on mitigating […]
McDonald’s Introduces Mini Hash Browns: A Bite-Sized Twist on a Classic Favourite
McDonald’s is making waves once again with the launch of its latest breakfast sensation, Mini Hash Browns. Set to hit menus on 16th October, these bite-sized delights bring a fresh twist to the iconic McDonald’s Hash Brown, offering the same golden crunch and fluffy potato goodness in a smaller, more convenient size. For those who […]
