Meet the Man Behind EE & BT’s Rebrand – Christian Thrane, MD of Marketing at EE & BT
Müller Corner Brings Back 90s Favourites in New “Let’s Get Ready to Crumble” Campaign
Müller Corner is set to rumble across UK dairy aisles with the revival of two beloved 90s flavours, Apple Crumble and Cherry Bakewell, as part of a nostalgic campaign that takes its cue from PJ & Duncan’s iconic 1994 anthem, “Let’s Get Ready to Crumble.” This playful twist—now “Let’s Get Ready to Crumble”—is poised to […]
How Mastercard’s B2B Marketing Leader Transformed the Sales Team’s Perception of Marketing
Mastercard’s sales team once turned to marketing for “pretty pictures” to polish presentations, but today, thanks to B2B marketing head Lisa Maxwell, the function is seen as a vital driver of growth and strategy. Since Maxwell’s arrival as Vice-President of B2B Marketing in 2017, she has led a transformation in which marketing’s role has shifted […]
MIT Researchers Pioneer Groundbreaking Robot Training Method
MIT researchers have developed a novel robot training technique that promises to revolutionise the field by cutting time and cost, while enhancing robots’ adaptability to unfamiliar tasks and environments. This approach, known as Heterogeneous Pretrained Transformers (HPT), utilises artificial intelligence and transformer models to unify and process diverse data sources, allowing robots to learn from […]
