Apple Launches the New iMac with M4 and Apple Intelligence in Fresh Colours

Apple has unveiled its latest iMac, powered by the M4 chip and integrated with Apple Intelligence, bringing a leap in performance and versatility to its iconic all-in-one desktop. Designed in a sleek, ultra-thin form and available in vibrant new colours, the iMac continues Apple’s tradition of marrying power with aesthetic appeal. The M4 chip is […]

The Myth of B2B vs B2C Marketing: Time to Bust the Myths

At the 2024 ANA Masters of Marketing Conference in Orlando, a resounding message emerged: it’s time to ditch the outdated notion that B2B marketing is an entirely different beast from B2C. The idea that B2B is all business and no emotion, some sort of robotic realm compared to consumer marketing, is a myth holding the […]

Open Source Initiative Launches Framework to Define Open-Source AI

The Open Source Initiative (OSI) has introduced the first official Open Source AI Definition (OSAID), providing a structured framework to help identify when AI systems can be classified as truly open-source. Launched at the All Things Open conference, this definition is the result of years of collaboration among global industry stakeholders, including tech organisations, government […]