Managing your Marketing Career
The School of Marketing presents an Expert Session with Catherine Henderson. Her career includes leadership roles at both large, global corporations and smaller, scaling agencies, including marketing recruitment firms. With exclusive access to marketing recruiters, Catherine offers unparalleled insight into career management across various levels of experience and seniority. She is adept at advising on […]
AI in Podcasting: Revolution or Risk for Authenticity?
The latest advancement in artificial intelligence has made producing podcasts easier than ever, while blurring the line between human and AI voices. Google’s NotebookLM, a tool originally designed for research and summarisation, now features a text-to-voice function that transforms written text into a lifelike podcast conversation between two AI-generated hosts. TechRadar senior editor Graham Barlow […]
Five B2B Marketing Lessons from Trick-or-Treating
As Halloween fills the streets with trick-or-treaters, there’s a surprising amount B2B marketers can learn from these costume-clad candy hunters. Just as children carefully plan their routes and look for the houses with the best treats, B2B prospects navigate the buying process with similar precision and selectiveness. Here are five marketing strategies inspired by the […]
PMG Joins the Conscious Advertising Network to Advance Ethical Advertising Practices
PMG has announced its membership in the Conscious Advertising Network (CAN), a global nonprofit focused on separating advertising from harmful content. This commitment follows PMG’s expansion into the UK, marked by its acquisition of RocketMill last year and the completion of RocketMill’s rebrand as PMG earlier this year. By joining CAN, PMG strengthens its pledge […]
