Why Account-Based Expansion is the Key to B2B Growth
With rising customer acquisition costs and growing economic pressures, B2B companies are rethinking traditional approaches to growth. Instead of focusing solely on new account acquisition, businesses are beginning to unlock hidden revenue by expanding within their existing customer base—a strategy known as account-based expansion. This approach promises sustainable growth, faster sales cycles, and a reduction […]
Anthropic Calls for Proactive AI Regulation to Prevent Potential Catastrophes
In a strong appeal for regulatory intervention, artificial intelligence firm Anthropic has highlighted the pressing need for comprehensive AI governance. Warning that the risks associated with advanced AI could have far-reaching societal impacts, the company argues that targeted, well-structured regulation is vital to unlocking AI’s benefits while mitigating its dangers. As AI capabilities in areas […]
Asda Enlists Heroic Gnomes to Save Christmas in Festive 2024 Ad Campaign
Asda’s Christmas campaign for 2024 brings a dash of adventure and nostalgia, as a team of animated garden gnomes leaps to the rescue to save a snowed-in store in time for the holidays. Devised by Havas London and set to the iconic A-Team theme, the 90-second ad follows five new gnome characters—Max, Gnibbles, Gnorma, Gnicky, […]
