Ask Andrew Anything!
Owner of award winning Boutique Marketing Agency and Communications and Marketing Consultant of the Year 2023. Andrew co-founded Frank, one of the UK’s most respected PR agencies representing some of the nation’s best-known brands and responsible for some of its most famous campaigns. With an extensive portfolio, Andrew has acted as the official spokesperson and […]
Why B2B CMOs Are Questioning the Value of ABM Platforms
Account-based marketing (ABM) platforms were hailed as game-changers for B2B marketing, promising to elevate targeting strategies by focusing on high-value accounts. These platforms shifted attention from traditional leads to account signals, offering data-driven insights and streamlined communication with sales teams. But as CMOs reflect on their experiences with these platforms, many report frustration. Despite their […]
GitHub Enhances AI Toolkit with Multi-Model Copilot and Launches Spark for Web Development
GitHub is upping the game for developers with two major updates: an expanded, multi-model Copilot and the launch of GitHub Spark, a natural language tool designed to simplify web development. These new tools reflect GitHub’s evolving approach to AI-assisted development, aiming to provide developers with greater flexibility, efficiency, and ease. Multi-Model Copilot: A New Era […]
“Christmas Starts Here”: The Magic of M&S’s 2024 Holiday Campaign
This year, Marks & Spencer is bringing Christmas cheer to screens nationwide with its enchanting new campaign, “Christmas Starts Here.” The centerpiece of the campaign is a 90-second TV advert brimming with festive spirit, featuring 10-year-old Skylar Blue, a rising talent discovered on Britain’s Got Talent, and directed by Emmy-nominated filmmaker Elliot Power. Set to […]
