Avoiding the B2B ‘Bore’ Trap in Marketing
Are your B2B marketing efforts turning off potential clients? Richard Holmes from Ledger Bennett explains why a one-sided, sales-driven approach risks losing the very thing that marketers crave: buyer engagement. We all know that person at a party. The one who seems friendly enough at first, but once they start talking about themselves, they just […]
Western Drivers Wary of In-Vehicle AI, Global Study Reveals
A recent global survey has highlighted a significant divide between Eastern and Western drivers’ attitudes toward in-vehicle AI, with European drivers notably cautious about the technology’s integration into connected cars. The study, conducted by MHP, surveyed 4,700 drivers across China, the United States, Germany, the UK, Italy, Sweden, and Poland, revealing clear regional differences in […]
O2’s New Christmas Campaign Sheds Light on Data Poverty Affecting Millions
This Christmas, telecom giant O2 is raising awareness of a pressing but often overlooked issue affecting the lives of millions: data poverty. In collaboration with the digital inclusion charity Good Things Foundation, O2’s campaign highlights the difficulties faced by around two million households in the UK who are unable to afford essential mobile data. The […]
