B2B Marketing in the Age of Disconnection: Reinventing Growth for a New Era
For decades, B2B marketing followed a tried-and-true formula: sales teams closed deals with in-person presentations, and marketing efforts centred around trade shows, advertising sponsorships, and printed brochures. Customers bought, companies grew, and industries thrived. Then the internet disrupted everything. With the explosion of products, technologies, and competition, B2B marketing fragmented into a maze of channels, […]
AI Technologies Redefining the Future of Asset Management
The challenges of effective asset management remain significant for many businesses, particularly small enterprises. Recent studies reveal that 43% of businesses either manage inventory manually or neglect to record assets altogether. However, artificial intelligence (AI) is transforming how organisations handle their physical and intangible assets, offering innovative solutions to streamline processes and optimise value.AI-powered fixed […]
Dry January® 2025: Alcohol Change UK Partners with BetterHelp and No-Alcohol Brands to Support Growing Demand for an Alcohol-Free Start to the Year
As millions prepare for a fresh start in the New Year, Alcohol Change UK is ramping up support for its annual Dry January® campaign, announcing its first-ever headline partner, BetterHelp, and a lineup of official sponsors that include popular no- and low-alcohol brands like Lucky Saint, Lyres, DASH Water, and TRIP Drinks. With a growing […]
