The Evolution of Women in B2B Marketing: A Gendered Lens for the Future
The face of B2B decision-making is changing. A new generation of women is stepping into leadership roles, reshaping the dynamics of corporate purchasing power. But what does this shift mean for the strategies and creative approaches that have long defined B2B marketing? To remain effective, marketers must adapt to an increasingly diverse audience while shedding […]
O2 Unleashes AI Granny ‘Daisy’ to Combat UK’s Fraud Epidemic
In a groundbreaking move to tackle the rising tide of phone scams in the UK, O2 has unveiled a revolutionary AI chatbot named Daisy. Designed to outwit scammers and protect customers, Daisy is a conversational AI capable of engaging fraudsters in lifelike, meandering conversations that waste their time and reduce their chances of targeting real […]
