Is Marketing Broken?
Grassroots Revolution: The Push to Diversify AI Voices
The explosion of voice AI technology has brought us powerful new tools like Apple’s Siri and OpenAI’s ChatGPT-powered assistants. Yet, the voices that guide us through this brave new world often feel monotonously familiar—overwhelmingly English, predominantly American, and unreflective of the rich diversity of languages and dialects across the globe. But an ambitious grassroots movement, […]
Redefining Identity: How LSEG Simplified Its Brand Amid Rapid Expansion
The London Stock Exchange Group (LSEG) has undergone a striking transformation, growing from a £2bn company in 2021 to an £8bn enterprise in just three years. This explosive growth, largely driven by high-profile acquisitions such as its £29bn purchase of Refinitiv, prompted the organisation to reimagine its brand identity. A New Era for LSEGSpeaking at […]
A Tropical Winter Wonderland: Moana 2 Takes Over Westfield London’s Ice Rink
This festive season, Westfield London is set to transform into a unique blend of winter wonderland and tropical paradise with the return of its iconic ice rink. From 15th November 2024 to 5th January 2025, visitors can experience the magic of ice skating with a tropical twist, inspired by Disney Animation’s highly anticipated Moana 2. […]
