Why Relationships Matter More Than Ever in ABM

In an era of tighter budgets and heightened ROI scrutiny, many businesses are turning to metrics and automation to navigate uncertainty. But as economic pressures mount, the real key to resilience lies not in dashboards or data points—it’s in relationships. Strong client relationships are the foundation of long-term success, particularly in account-based marketing (ABM). While […]
Salesforce Unveils Agentforce: A New AI Platform for Task Automation

Salesforce, the CRM giant trusted by companies like Amazon and Walmart, has taken another leap in artificial intelligence with the launch of Agentforce, a platform designed to automate everyday business tasks. The new platform promises to revolutionise how businesses manage workflows, leveraging the latest advancements in generative AI to boost efficiency and productivity. A Step […]
Jaguar Reimagined: A Bold Leap Into a Fearless Future

Jaguar, the iconic British automotive brand, has unveiled a radical new identity that promises to redefine its place in the modern world. Embracing its ethos to “Copy Nothing,” Jaguar has reimagined its brand with a philosophy rooted in originality, artistry, and fearless creativity. This marks the dawn of a bold new era for the company, […]