Why B2B Marketers Must Shift from Marketing Speak to Business Speak
Walk into a room filled with B2B marketers, and you might notice a recurring theme. It’s not their shared enthusiasm for AI or data—it’s their frustration. Many feel undervalued by their colleagues in the C-suite and other departments. The underlying sentiment often boils down to one refrain: “They just don’t get marketing!” This frustration is […]
OpenAI Advances AI Safety with Innovative Red Teaming Methods
OpenAI is doubling down on its commitment to AI safety with the introduction of enhanced “red teaming” methods. These structured testing strategies, combining human and automated elements, aim to identify and mitigate risks in the development of cutting-edge AI models. Red teaming—long a staple of OpenAI’s approach to responsible AI—gains a new edge with the […]
Channel 4 and Domino’s Unveil the World’s First ‘Pizza Spa’ in Hilarious Branded Content Collaboration
In a groundbreaking move blending relaxation with the quirky indulgence of pizza, Channel 4 and Domino’s Pizza have partnered to create the world’s first ‘Pizza Spa.’ Guests at this exclusive retreat, aptly named ‘Dough & Glow,’ can luxuriate in tomato and pepperoni facials, Garlic & Herb ice dips, and the intriguingly named pizza vastas. This […]
