Revolutionising ROI: The Role of Chatbots in Modern Marketing
In today’s digital-first landscape, chatbots have emerged as a transformative tool for marketers, offering unparalleled engagement opportunities, cost-efficiency, and data-driven insights. By automating conversations and providing instant responses, chatbots are reshaping how brands connect with their audiences and driving significant returns on investment (ROI). What Are Chatbots? At their core, chatbots are software systems designed […]
Siemens: Why Employees Are the Future of B2B Influencer Marketing
In the fast-evolving world of B2B marketing, tech giant Siemens is redefining influencer strategies by looking inward. Rather than turning to external figures, Siemens considers its employees as the brand’s most powerful influencers and thought leaders. “Your colleagues are your greatest assets,” says Ophelie Janus, Siemens’ global head of thought leadership. Speaking at LinkedIn’s B2Believe […]
Waitrose Tops YouTube UK’s 2024 Christmas Ads Leaderboard with a Festive Whodunnit
As the holiday season approaches, the battle of the Christmas adverts is in full swing, and Waitrose has emerged as the frontrunner on YouTube UK’s 2024 Christmas ads leaderboard. The Google-owned platform’s ranking, current as of 6pm on 20 November, highlights the most-watched festive campaigns, with Waitrose’s cinematic two-parter, Sweet Suspicion: A Waitrose Mystery, taking […]
